Fuel On Wisconsin – New Look, Same Heart!

At Fuel On Wisconsin, we know change can be surprising, but we want to reassure you that everything you love about us is staying the same—just with a fresh new look!

As we transition from The Store to Fuel On Wisconsin, our core values remain unchanged. We are still proudly Wisconsin-based, with our headquarters in Stevens Point, and we continue to be deeply rooted in the communities we serve. Our commitment to local vendors, exceptional service, and top-quality products is stronger than ever!

What’s Staying the Same?

✅ Our People – The same friendly faces will greet you every time you walk through our doors.

✅ Local Focus – We partner with Wisconsin-based vendors to bring you fresh snacks, drinks, and goods you know and trust.

✅ Top-Tier Fuel & Products – Quality fuel and a well-stocked store, just as you expect.

✅ Impact Rewards+ – Your loyalty points and rewards remain unchanged, so you can keep earning and saving at all locations.

This change isn’t about a new company—it’s about better representing who we are and what we stand for. Fuel On Wisconsin reflects our continued commitment to our customers, communities, and local partners.

Thank you for being part of our journey! We’re excited for the future and look forward to serving you under our new name.