Transitioning from The Store to Fuel On Wisconsin: What You Need to Know
We’re excited to announce the transition from "The Store" to Fuel On Wisconsin! For years, "The Store" has been a trusted name in Wisconsin, offering quality fuel, reliable service, and a friendly place to grab snacks and essentials.
Now, as we evolve our name and look, we want to assure you that the core of what you love about us remains unchanged. The shift to Fuel On Wisconsin reflects our commitment to growth and a desire to better represent the values and services we provide, fostering a stronger connection with our community. This rebrand is purely cosmetic—same team, same dedication to excellence.
What’s Staying the Same?
If you’re a loyal customer of The Store, here’s what you can expect to remain unchanged:
Exceptional Service: Our friendly staff will continue to greet you with a smile and assist you with whatever you need.
High-Quality Products: From locally sourced snacks to top-tier fuel, our commitment to quality is unwavering.
Community Focus: Supporting local businesses and giving back to the Wisconsin community remains at the heart of what we do.
Loyalty Program: Our Impact Rewards+ program is staying the same! Your points are safe, and we’ll continue offering the program at all locations, so you can keep enjoying the rewards you love.
What’s New?
The biggest changes you’ll notice are the updated branding and a refreshed look at our locations:
New Names: You’ll now see us as Reliance Fuel at our gas stations and Fuel On Wisconsin at our convenience stores.
Modern Aesthetic: We’ve updated our signage, interiors, and overall design to create a more inviting and polished experience.
Improved Loyalty Programs: Stay tuned for enhanced ways to save and earn rewards every time you visit us.
How This Benefits You
Our rebrand isn’t just about appearances; it’s about ensuring we’re delivering the best experience possible for our customers. Here are some benefits of the transition:
Easier Recognition: Our new names and designs make it simpler to spot us when you’re on the go.
Expanded Services: As Reliance Fuel and Fuel On Wisconsin, we’re committed to introducing new features and offerings to meet your needs.
Continued Local Support: We’ll continue to partner with Wisconsin-based distributors and participate in community initiatives.
Visit Us and Experience the Evolution
We’re excited to welcome you to Fuel On Wisconsin. Stop by today to see our fresh look and enjoy the same great service, products, and friendly faces you’ve always trusted. Thank you for being part of our journey, we can’t wait to keep serving you as we Fuel On together!
Your favorite stop, now with a fresh twist—visit Fuel on Wisconsin today!
