Our Home-State Philosophy

Photo of an ice fishing tipup with a sunset behind it. No other holes around it though, so we don't think they're trying very hard.

While our parent company, Reliance Fuel, might be based in Pennsylvania, Fuel On Wisconsin is 100% Wisconsin, and we reflect that in our day-to-day choices.

From our food vendors to our product vendors to the cups you grab our delicious coffee in, we strive to support Wisconsin-based companies. Why? Because everything we need is right here!

Keep reading to find out where it all comes from, and if there’s a Wisconsin-based company we should meet, feel free to let us know!

Delicious Hot Food

Our hot food features some well-known Wisconsin names:

…and many more! Not only do we get to feature some of the best grab & go food on the market, it doesn’t have to travel far before it lands in your tummy. That means it’s as fresh as we can get it!

Klement's hot dogs at a barbecue, done perfectly - which means not burnt and we will fight you burnt-brat-lovers over this.
Brakebush chicken sandwich with fixings and sides. Just looking at this photo we can almost taste it.
Stylish McCain appetizer plates, including egg rolls, fried cheese curds, chicken nuggets, and more. Full disclosure: we don't plate like this, but the flavor is all there.

Taste of Wisconsin

When you stop in to grab a frozen pizza, ice cream, or a quick bite from our open-air cooler, you’ll find a huge assortment of local favorites from:

Nueske's jalapeno cheddar beef sticks, for the rare Wisconsinite that likes something spicier than ranch.
Kitchen Fresh chicken wrap, which is something we'll probably have once the guilt sets in from eating the whole McCain appetizer spread above.
Country Fresh Meats snack tray featuring beef sticks, cheese curds, and summer sausage. Also known as "a self-care evening."
Portesi Cheese Fries are THE BEST.

Sustainable Coffee Cups & Local Printing

Our double-walled paper coffee cups are made by Seda in Mount Pleasant, Wisconsin using sustainable paper production - for every tree they harvest, they plant another one to keep the horizon green. Can’t live in the Northwoods if there’s no woods!
(And, while they’re not made in Wisconsin 😕, our fountain soda cups are made by Vio out of biodegradable foam! 🥳)

Our office supplies all come from Complete Office of Wisconsin. Cleaning and janitorial supplies are from veteran-owned Professional Supply in Sheboygan.

In-store signs, letterhead, business cards, and more are printed in Stevens Point by Spectra Print and DigiCOPY, and Bushman Electric Crane & Sign handles our building and roadside signs.

A bright red Fuel On coffee cup sits in a pile of beans. The list says double-walled thermal protection, eco-friendly sustainable paper, and made in Wisconsin. There's also a jaunty smiley face on the cup.

Beer & Liquor

Wisconsinites love our beer and micro-distilleries, so of course we keep as many local brews in stock in as many stores as possible, including:

And don’t forget the ice! Serv-Ice in Oshkosh provides all our bagged ice.

Point Brewery in Stevens Point, Wisconsin, using Point's delicious water to brew awesome beer since 1857!
Great Northern Distilling, living up to all three parts of its name.
Central Waters Brewery in Amherst, Wisconsin. Like most bars and breweries in Wisconsin, this is a family-friendly place.
Three Lakes Winery in Three Lakes Wisconsin. Three guesses at how many lakes are in that area.